The Blue Cross Blue Shield of Massachusetts Foundation has appointed to its board of directors Zamawa Arenas, founder and CEO of marketing consultancy Flowetik.
Arenas is a marketing strategist and entrepreneur who guides public health and health care organizations to engage with stakeholders and consumers for greater impact. In leading Flowetik, she actively collaborates in the Greater Boston business and nonprofit communities, partnering with clients to advance equity and drive change in health care, education and economic development.
Across more than two decades, Arenas’ work has connected her with the Boston Public Health Commission, Hunger to Health Collaboratory, Massachusetts Coalition for Serious Illness Care, Massachusetts League of Community Health Centers and RIZE Massachusetts, among other organizations.
Arenas is a five-time Emmy award winner who has been inducted into the YWCA Academy of Women Achievers and recognized as a “Hispanic on the Move” by a leading business publication. She is the recipient of the Greater Boston Chamber of Commerce’s Pinnacle Award honoring women for their outstanding contributions in the workplace and to enhancing the region’s quality of life. She earned a master’s degree in broadcast administration from Boston University.
“I am honored by the opportunity to join such a talented and diverse group of individuals who are dedicated to the Foundation’s important mission,” Arenas said. “Even with all of the progress in broadening access to care as a direct result of the Foundation’s leadership, there is still more work to be done to improve health care access and coverage for all residents of the Commonwealth.”
The mission of the Blue Cross Blue Shield of Massachusetts Foundation is to ensure equitable access to health care for all those in the Commonwealth who are economically, racially, culturally or socially marginalized. The Foundation was established in 2001 with an initial endowment from Blue Cross Blue Shield of Massachusetts. It operates separately from the company and is governed by its own Board of Directors.
