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In the news: Alicia Adamson

In the news: Alicia Adamson

United Way of Massachusetts Bay and Merrimack Valley welcomes Alicia Adamson back to the nonprofit organization as senior vice president of Development, Engagement.

Adamson, whose dynamic leadership is anchored by a dedication to promoting access, equity, and agency for all, brings nearly 20 years of experience and success in nonprofit leadership, external affairs, events, and marketing.

“I am so happy to return to United Way, where I spent eight amazing years working to build stronger, more resilient communities,” said Adamson. “I’m excited to bring my renewed passion, expertise, and commitment to making Greater Boston a better place for all, especially those in need,  in collaboration with donors and community leaders who dare and care to make a transformational difference.”

Adamson was most recently executive director of the Brookline Teen Center, where she expanded revenue streams, raised transformational six-figure gifts, redesigned programming with an equity lens, revitalized the board, rebuilt the infrastructure of the organization, and mobilized the Brookline community around the organization’s vision.

“We are thrilled to welcome Alicia back to United Way. Alicia joins our development team as we continue to reposition United Way’s strategic direction to drive new, equity-driven solutions, with a particular focus in our communities with populations that have been historically marginalized,” said Bob Giannino, President and CEO at United Way of Massachusetts Bay and Merrimack Valley. “Alicia will help us build on United Way’s core strengths of funding nonprofit partners to achieve impact, leveraging assets of corporate partnerships, inspiring donors, and connecting stakeholders to collectively advance community goals.”

Adamson previously served as deputy director of the Boston Debate League, and she held leadership positions at Reebok and Kaplan Test Prep & Admissions. Alicia is also the founder emeritus and spent 10 years as the executive director of the National Black Women’s Society Inc., designed to empower and cultivate the advancement of women of color in Boston. Alicia has a bachelor’s degree in marketing from Simmons University. She resides in Boston with her husband and their three children.