National Association of Asian American Professionals’ Boston Chapter holds Asia Fest
Second annual celebration promotes Asian-owned and -focused businesses
The National Association of Asian American Professionals Boston Chapter held the 2nd annual Asia Fest on August 15th at Dewey Square in Boston to celebrate and increase awareness to Asian-owned or Asian-focused businesses. This event has attracted more than 25 businesses in the Greater Boston area.
This year, people from different towns and different countries lined up for a hot meal, while enjoying live music and martial arts performances. Others gathered around the vendor stands to sample teas, snacks and sweets. “We are surprised to see so many people are fascinated by Chinese peal milk tea,” said Beiwei Ye, Marketing Manager of Chatime Boston. “By participating in NAAAP Boston Asia Fest, we are not only able to interact with many publics to get firsthand feedback of our products, but to promote Asian culture among larger communities.”
As an annual signature event of NAAAP Boston, Asia Fest uniquely aims at highlighting performances of various Asian-owned and Asian-focused businesses in order to promote leadership of Asian American professionals. “With more active and well-organized events, Asian American community is increasingly important to local society,” said Jesse Nandhavan, President of NAAAP Boston. “We hope by joining Asia Fest people will develop a better understanding about the role that Asian-owned businesses have been playing in supporting local economic development.”
Another surprise was when Boston City Councilor At-Large Michelle Wu paid a visit and brought the official certificate of appreciation to NAAAP Boston. As the first Chinese American and Asian American woman to serve on Boston City Council, Councilor Wu has been dedicated to community advocacy and the provision of legal advice to low-income small business owners.
NAAAP Boston is the largest Asian professional organization in Greater Boston with over 400 members and 29 sponsors and partners, and continues to grow. Its significant contribution to build and promote leadership in the Asian American community has recently made history, winning the NAAAP National “Chapter of Year” Award during the Dallas Convention.
