Digital Marketing & Research Specialist

Department: Marketing

East Cambridge Savings Bank’s Marketing Division is actively recruiting for a Full-Time Digital Marketing & Research Specialist.

We are looking for candidates with:

• Bachelor’s degree in Marketing or equivalent through specialized coursework and training.
• 3 or more years of digital marketing experience.
• 2 or more year’s experience with marketing research which includes analyzing and summarizing statistical data.
• Proficient with Microsoft Word, Excel and Powerpoint and social media applications.
• Experience with Google Adwords and Webmaster tools preferred.
• Excellent project management skills and ability to meet deadlines.
• Must be able to work independently and demonstrate the ability to take initiative.
• Strong verbal and written communication skills.

Essential Job Functions:

1. Utilizes MCIF and Data Warehouse applications to perform research/analytical functions. Creates and extracts reports. Analyzes customer data to identify cross-sales opportunities that address ECSB’s strategic objectives and provides management with a comprehensive summary. Assists with developing and coordinating sales and marketing strategies for the Retail and Lending Divisions to retain current customer base and attract new customers.
2. Provides demographic analysis for our present and target customer bases. Coordinates MCIF direct mail programs. Creates and maintains tracking and monitoring systems for all promotional efforts to summarize and analyze all results. Prepares reports used to evaluate markets, market conditions and advertising campaigns.
3. Serves as the liaison between the Bank and the MCIF system provider to resolve all issues to ensure integrity of MCIF system and information provided. Performs MCIF system functions, including data updates and demographic data enhancements. Coordinates preventative maintenance, creates procedures, and maintain files related to operating and backing up the system. Customizes MCIF system to meet the Bank’s needs by balancing system data to the Bank’s core data file; adding new products and services.
4. Maintains invoice folders and assist with monthly budget variance reporting.
5. Assists in managing the Bank’s social media presence and executing marketing strategies and objectives through email marketing, digital strategy, search engine optimization, product launch, website development and new advertising opportunities. Creates copy and updates sites upon Management approval. Monitors programs and provides measurement of results.
6. Monitors the Bank’s online reputation by reviewing posts and comments on third-party websites, social media, and industry related forums. Reports finding to Senior Management and makes appropriate recommendations to minimize reputation risk. Upon approval takes appropriate action.
7. Assists with managing cView’s Dynamic Messaging system to segment customers with timely sales scripts for cross-sales bank-wide.
8. Prepares the Community Reinvestment Act (CRA) reports for Bank’s annual compliance exam.
9. Keeps abreast of the Bank’s products and services. Conducts competitive analysis of the local banking industry by surveying and monitoring competitors’ products and services, promotional offerings and other initiatives. Make recommendations to Marketing Director in an effort to remain competitive.

Contact Human Resources or visit https://www.ecsb.com/Career-Opportunities for more details.

Submit your resume to:
recruit@ecsb.com (preferred)
Fax: 617-252-6877
Phone: 617-354-7700

East Cambridge Savings Bank, Attn: Human Resources
344 Cambridge Street Cambridge, MA 02141

East Cambridge Savings Bank is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.