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Local entrepreneurs see profits in ‘virgin hair’

Shanice Maxwell
Local entrepreneurs see profits in ‘virgin hair’
BESS Hair founders (l-r) Rena Graham and Labelle Armstrong started the luxury virgin hair extension company in 2011. (Photo: Daniel Irvin)

The statistics are overwhelming: startup businesses tend to fail in their first year. But Boston-based businesswomen Labelle Armstrong of Hyde Park and Rena Graham of Dorchester have withstood that initial test with luxury virgin hair extension company BESS Hair.

It’s been three years since its start in 2011, and founders Armstrong and Graham are finally growing accustomed to the positive reception and recognition in the community they’re receiving.

With a booming base of over 20,000 in their online network, longevity is just one element of confirmation that they’ve made the right decision in the face of many challenges.

“Juggling our careers, families, school and personal lives with a business to run are difficult but not impossible,” Graham said. “Even with the pressures of customer demands and housekeeping, I love being a business owner. I wouldn’t change it.”

“At first, finding funding and networking were some of our biggest challenges because of our industry,” said Armstrong.

The perks of being a business owner are endless, and far outweigh the cons for BESS Hair, so it all balances out, she added.

“You’re able to control your own destiny, where you’re going and where your product is going,” she said. “You’re able to create opportunities to empower and teach others, like our plan to do Bess Hair University, and do it. Recognizing a need and having the capability to go in that direction to meet it is wonderful. Whereas, sometimes if you’re not a business owner you’re going off of the mission statement of someone else or another company but, no, now we create our own.”

By day Armstrong is a construction worker and Graham is a hair stylist. At first glimpse, the idea of joining the hair industry might have seemed far-fetched, but nothing seems unachievable for this driven, determined pair of longtime friends. In fact, the perceived difficulty in launching such a company, one that provides virgin hair products, hair care of all types and textures and versatility in styling, was all the more reason to embark upon this venture.

“Passions aren’t meant to be denied — simple,” Graham said.

It hasn’t exactly been a walk in the park for the business partners, but even with obstacles that come with creating a startup business in a competitive industry, BESS Hair continues to rise in popularity and respectability by those who know, love and value top-of-the line hair.

“Our product is 100 percent virgin hair meaning it has been untouched and unprocessed,” said Armstrong. “We deliver a high-quality product with a price that is right in the middle of most of our competitors. All hair is not created equal and quality costs. Understanding this, BESS Hair provides a wide selection that can be worn by all ethnicities. We carry anything from very coarse to a silky soft texture and we make sure all of our customers hair care needs are met.”

In addition to the popular hair extension and cosmetic services offered by BESS Hair, the company has been scoring points for using women of color as models for its products.

With every consultation and installment of BESS Hair products, its founders said they make it a point to develop relationships with their clients so they can plant seeds that will help women actualize not only their ambitions, but their potential.

“It feels good to get the approval from the people we admire and others in the industry and see a change in women after they’ve worked with us. This lets us know we’re on the right track,” said Graham.

Tips for Aspiring Entrepreneurs from BESS Hair founders Labelle Armstrong and Rena Graham

Follow your passion

There will come a time when you don’t make money building your business and/or business is slow. Then is when you may ask yourself what you got yourself into. That is OK and normal. Still, don’t give up — it is your passion that keeps you driven at all times. Money will come and go but you can’t buy passion.

Learn your market

Do your research and stay current in the happenings of your industry. This will allow you to always give your consumers what they need and want. Exceed their expectations and they’ll not only come back for more — they will bring others along to invest in your product. Also, don’t be afraid to diversify and expand your market and to go beyond your original target demographic and location.

Create a detailed plan

Write your ideas down in full detail. A business plan is a necessary tool that is essential to the organization and success of implementing your plan of action. Without this your business and your road to success will have a rocky start, if it has one at all.

Network to Success

Networking is not limited to your local market. Use the Internet, social media, events of all sorts and other opportunities that will allow you to connect with people both inside and outside of your industry. These will be people who may want to invest in your business as well as those that can potentially help you elevate your business to new levels.

Think positively

Simply put, always believe in yourself and your team. Sometimes you won’t have the support of others or the support you think you should have and/or deserve. Still, hold you and your team down no matter what.