Aesthetician trades shop for online skin care business
Kassmin Williams | 7/24/2014, 6 a.m.
When Rosaline Lowe opened Rosaline’s Skin Care and Spa more than 20 years ago, the aesthetician had a goal to serve a diverse clientele.
Lowe says she has met that goal, but after decades of working in a bricks-and-mortar business, she made the decision to close her business and serve her diverse group of clients and others in a new way.
Lowe released her skincare book “Skinversity: A Guide to Treating All Skin Types” last February and established a website, skinversity.com, where her skin products and the book is sold and a blog site, skinversity.wordpress.com, where she shares tips on the various types of skincare products and provides tips on caring for skin during the changing seasons.
As mentioned in the title, the book provides skin care tips for all skin types and explains the specific challenges African Americans, Asians and Caucasians can face with their skin.
“The book is really based on my experience treating every skin type,” Lowe said.
Lowe decided to write “Skinversity” after being pushed by her clients due to her experience working with clients from different ethnicities.
“There’s so much conflicting information out there on how to care for skin. What you should or shouldn’t do. What you should use,” Lowe said. “I think people are so confused. The book really gives a clear description of what people of color, or Caucasians or Asians should know about their skin type to be prepared to go out there and buy the right products.”
The 16-chapter book also includes information on the common ingredients found in skincare products, anti-aging techniques, a step-by-step guide on how to analyze skin and habits that result in healthy skin.
Lowe made the decision to brand her own line of skincare products, which existed long before the book, to coincide with the name of the book.
The Skinversity products—which are free of parabens, mineral oil and lanolin, according to the skinversity.com—accompany an online questionnaire where customers can evaluate their skin to determine which of the products would be best.
For Lowe, the transition from a brick and mortar business to an online business has its positives and negatives.
Lowe, who said she began to feel burnt out by the business, made the decision to close her spa three years ago.
“I was really beginning to feel like ‘gosh, what do I have left to share with my clients?’” Lowe said. “And even though, seeing the number of years [I spent in the business] I’ve built up a good reputation, I didn’t feel as though there was anything left or anything new and exciting within the spa business that I could utilize in my spa that would make me continue to move on in the field of aesthetics.”
When Lowe first closed the spa, she struggled with the lack of day-to-day interaction with clients.
“I missed getting up in the morning, getting dressed and coming into the spa and coming into contact with clients all the time, having the conversation and seeing people every few months or every few weeks,” Lowe said.