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“I don’t think this social media campaign is going to generate excitement in our parents’ generation.”

“I don’t think this social media campaign is going to generate excitement in our parents’ generation.”

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Blacks still need effective communications campaign

The nature of the media has changed substantially over the last 50 years, and the technology has become more complex. Blacks should nonetheless find a way to mobilize a media campaign both to counter the attacks of the mass media and to inspire the community to unite and press forward for progress.