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From left, Luca Pignatiello, Taylor Ross, and Harry Berduo of HáRBëR Clothing.

From left, Luca Pignatiello, Taylor Ross, and Harry Berduo of HáRBëR Clothing.

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Creating a lifestyle: HáRBëR Clothing is more than just an urban apparel line.

Pronounced like “hare bear,” HáRBëR Clothing is a new urban apparel line founded by three friends in their early twenties — Taylor Ross, Harry Berduo, and Luca Pignatiello — who grew up in Framingham, Mass. HaRBëR produces t-shirts, tank tops, hoodies, beanies, and baseball caps.