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<p>After a “tuition reset,” Concordia University found that the lower rates increased student applications, raising enrollments and, ultimately, net tuition revenue. </p>

After a “tuition reset,” Concordia University found that the lower rates increased student applications, raising enrollments and, ultimately, net tuition revenue.

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College pricing now mirrors holiday retail sales pitches

You know all those seemingly great sales during the holidays? It turns out, they are often a "carefully engineered illusion." A recent piece in the Wall Street Journal defines what it calls "retail theater," noting that often the discounts being offered to bargain-conscious consumers are carefully planned out by retailers from the start.