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“I thought it was hard to learn an end-zone dance. Now we gotta learn how to trash talk in the locker room.”

“I thought it was hard to learn an end-zone dance. Now we gotta learn how to trash talk in the locker room.”

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Damage to the NFL brand

Every Sunday during the fall, millions of Americans settle in before their television sets to watch their favorite teams play football. Older African Americans can remember when black athletes were rare participants in the games, but times have changed. In the 2011 season, 70 percent of the players in the NFL were black, while blacks are only 13.1 percent of the nation’s total population. However, the conflict between Richie Incognito and Jonathan Martin of the Miami Dolphins made it appear that the race issue is still unsettled