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The power of data analytics

Increased access to Big Data has impacted small businesses in many ways, but when it comes to marketing analytics it has thrown the door wide open. Marketing gurus generally think this is a good thing and enthusiasm for using analytics ...

A focus on job creation

As Labor and Workforce Development Secretary, Ronald Walker II is a driving force behind the state’s efforts to create new jobs and provide opportunities for Massachusetts residents to compete in the state’s growing job market.

Forms in fashion

When it comes to building online forms, Google may have the name recognition, but the company is far from the only provider out there. For a variety of small business form needs, there are some more complex and customizable options ...

The growth of online small business lending

Many business media outlets have emphasized online lending as a rising trend. Banner Biz has highlighted it as something to watch in 2016 as well. But it’s worth taking a closer look at the online lending sector to consider how ...

Targeting Generation Z

For the past decade, one of the hottest target groups in advertising and marketing has been Millennials, the generation born between 1981 and 1997. But the wheel keeps on turning, and now the key to marketing success has come round ...

Low-cost business ideas for entrepreneurs

While the word “startup” has come to be associated most often with technology fields and locations like Silicon Valley or major-city business hubs, the reality is most startups begin with a single entrepreneur working out of the home — and ...

Boosting black MBAs

Like any new leader, Darla Pires DeGrace, president and CEO of the Boston chapter of the National Black MBA Association, is using her early time on the job to assess her organization and figure out how to best serve her ...

Restaurant startup

Beta Burger founder Adrian Wong is not your typical food guy. The 30-year-old didn’t grow up in the food industry or go to cooking school or even invest in a franchise restaurant and catch the food fever that way. In ...

Charles Desmond using innovative tools to empower

Access to corporate executive suites generally is blocked to racial minorities. Despite recent interest in recruiting African Americans as members of boards of directors and senior management, progress remains slow. However, Dr. Charles F. Desmond has managed to reach the ...

The Boston construction industry

The proliferation of sleek office buildings and condo towers rising in Boston’s downtown neighborhoods attests to the fact that Boston is in the midst of its largest building boom since the stately mansions of the Back Bay rose from the ...

A Q&A with James Rooney

With significant stints at the Convention Center Authority, MBTA, Massachusetts Turnpike Authority, Central Artery Project and as Chief of Staff to Mayor Menino, James Rooney is now head of the Greater Boston Chamber of Commerce.

Haute in the City

Taneshia Camillo-Sheffey launched Haute House in March 2012 and has created a platform for innovative designers that is getting attention worldwide. Projected revenues for Haute House in 2016 are estimated at $1.2 million. Besides offering evening dresses, purses and jewelry ...

Daren Bascome and Proverb

How do you rebrand a religion? Daren Bascome, 46-year-old founder of Proverb branding agency, says shepherding the Universalist Unitarian Association toward a new image to engage the Millennial generation counts among the more unusual projects tackled by Proverb, recently ranked ...

Legal advice before starting a food business

Starting a business without being aware of and following basic employment laws is a recipe for disaster. You may succeed beyond your wildest dreams — but those dreams can quickly turn into a nightmare.

Outfitting champions

Peter Edouard is an entrepreneur, but he is also an artist at heart and with his Mattapan-based startup Mathmatik Athletics, he is putting his creativity to work in designing and manufacturing uniforms and warm ups for sports teams.